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Videos

Manuel Caro

Manuel Caro is a leading consultant in the exponential transformation of companies with more than 29 years of experience in marketing and digital business. A Systems Engineer from the Universidad de los Andes in Bogota, he has led more than 650...

Catalogue: Latin America 2024
Author: Manuel Caro
Company: MDE Consulting Group
April 24, 2024
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Citation

Caro, M. (2024a, April 24). Manuel Caro . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/manuel-caro-


Videos
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Citation

Fernandez, P. (2024a, April 24). Rainbow of Responses . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rainbow-of-responses-


Videos

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
November 22, 2023
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Citation

Park, Y. (2023a, November 22). A New Framework for Interpreting Repurchasing Behaviour . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-framework-for-interpreting-repurchasing-behaviour--12316


Videos

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong
November 22, 2023
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Citation

Koppens, Brar, Tan and Chong (2023a, November 22). Unlocking Channel Insights via Open Data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unlocking-channel-insights-via-open-data-12353


Videos

Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023
Authors: Tania Poelmann, Sandra Berg
Companies: Reckitt, Stravito
October 5, 2023
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Citation

Poelmann and Berg (2023a, October 05). Measuring the Value of Data Democratization. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-value-of-data-democratization


Videos
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Citation

Bulatova and Demir (2023a, October 05). Empowering Danone's innovation pipeline through search analytics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/empowering-danone-s-innovation-pipeline-through-search-analytics


Videos

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Author: Patrick Fagan
Company: KUBIK Intelligence
September 28, 2023
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Citation

Fagan, P. (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk-12191


Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


Videos

Gender, race and power in AI

AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Catalogue: Latin America 2020 - Insights Festival
Authors: Kristin Luck, Jessica Sage
Companies: ScaleHouse, Women in Research (WIRe)
October 19, 2020
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Citation

Luck and Sage (2020a, October 19). Gender, race and power in AI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gender-race-and-power-in-ai-11630